I have passed by this store so many times and each time, my eyes are drawn to their storefront lighting. Yes, it is absolutely great that their entrance is well lit, however am I the only one that notices that they are missing one drop down lamp? You know, the one on the right most? What is it? Did they … Read More
DO: Darkened areas can make a store look dramatic. In this case, eyes are drawn to feature highlights such as the focal display right at the centre and makes the power wall products visually pronounced. DON’T: A darkened area just because the lighting is inadequate or out of order is hardly the way to sell prestige cosmetics—Especially when customers are … Read More
DO: Lighting each shelf over and above general store lighting is a great way to make products more visible. DON’T: While there seems enough ambient lighting, shadows and dark areas abound especially on lower shelving displays. This causes a visibility issue and thus makes the products harder to sell.
DO: Lighting this disply unit from the front allows customers a good view of the merchandise. DONT: Lighting for this unit can be effective when it is layered with other lighting sources. This display made the sides brighter but the midsection dark.
DO: Ensure that in-store lighting is well mainted from selling spaces to task areas such as the cash desk. Brightest spots are usually found right by the lease line, task areas and focal displays. DON’T Ignore busted light bulbs. While it may seem harmless leaving a burnt out lightbulb, remember, a selling area becomes dim and less attractive to customers. … Read More
I realize that not all retailers can afford to hire professional visual merchandisers to do their window displays all the time. This is just fine, when having the right foundation (in this case, fixtures) and by applying some shape to the set-up can go a long way in creating an eye catching display. DO: (Above) 1. Nesting tables set a … Read More
DO: Pasta and sauce makes for an excellent multiple selling display. DON’T: Candies, nuts, feminine hygiene products, anyone?!
DO: Choose a store name that reflects your identity–be it locale, product selection, price point, etc. DON’T: This boutique neither sells umbrellas nor rain gear.
DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON’T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.