Which is better? A flat price such as $10 or $9.99? or $9.98? or…$9.97? In general, value items are better when ‘CHARM’ priced. This means having less digits on the left such as $9.99 rather than $10.00, For prestige items, the reverse is true. A designer shirt is better off being $500 than $499.99. This way, there is faster emotional connection … Read More
When Making it Easy to Buy Results in Multiple Sales
They are many ways retailers can make it easier for their customers to buy. One of these ways is to simply arrange the merchandise in such a way that—that is exactly how customers will be using them at home. For example, this unit that sells facial skin care is simply grouped together in a single unit; leaving it for customers … Read More
What’s In A Sign
I view signs as the best investment retailers can make. It costs the least, thus allowing for a great ROI. The next few in this vlog series will show how to effectively implement a sign program in your shop. Let us begin with sign design. I often work with retailers who already have their logo made up. Leaving my job … Read More
Where Should the Cash Desk be Located?
This topic is a controversial one. I have met many retailers who aren’t keen on having their cash desks moved from it location by the entrance. Why? Well, they say to deter any shoplifter. However, data show that majority of theft is caused internally by staff. In this case, why penalize shoppers who DO NOT steal and thereby suffer the … Read More
Why Wider Entrances Invite more Shoppers
Why are wider entrances more inviting? Well, for one, passers-by see more of what’s inside and thus, interest in exploring the selling space is higher. It is also easier to get shoppers in as they browse the front displays and naturally wander deeper into the store. In the ‘Before’ photo on the left, the already small entrance is made even … Read More
Display Height IS an Issue
A few weeks back I posted an image of beautifully sewn exquisite long gowns that were dragging the floor. This week, it is the opposite. These pants are hung so high up, I could not reach the hangers to take one to try, nor can I look for the size I want. Is that what the step stool is for? Why … Read More
Like the new store design but what’s the name?
Saw this store and was immediately attracted to the design. I love the curved wall and the cleanliness of their displays. It is sleek, modern and contemporary. But for the life of me, I could not figure out its name. I like the font because it goes with the overall design aesthetic, but…no matter how many times I go past … Read More
Ceiling Displays…Hmmmm
I am not sure about you, but I like things in their proper places. I do admit that as a VM, I have an OCD affliction. My clothes are hung left to right, by colour grouping and light to dark with sleeveless to long sleeves within each group. Sleeves of course are combed. When shopping, I also like stores that … Read More