Oh, hello? Uhm, did someone NOT finish this window? Or is this holiday window, IT? Did someone actually look at the window from the outside when they dressed it? Let’s see now…is the window display staff missing something? Is this the window planogram head office sent? How about the little guy on the right? You know, the one behind the red … Read More
Mannequins exist to sell products. They are there to grab customer attention and invite them in for a closer inspection. As with anything in retail, attention to detail is crucial in grabbing the RIGHT attention. DO: I appreciate how the mannequin is dressed and the clothing displayed on it can be immediately found merchandised behind it. Makes shopping a breeze! … Read More
DO: Negative space from the floor is a good thing. Keep items off the ground to keep their perceived values. No one wants to purchase clothing that’s been sitting on the floor. DON’T: Items hitting the floor sends a negative impression. Keep merchandise at least three inches off the ground. Most customers’ impression of the floor is that it is … Read More
DO: Allow enough room for customers to browse through merchandise on the back wall. After all, there are more merchandise displayed here than on the front feature table. At least three feet of space between fixtures is good. DON’T: I realize that space is at a premium, however who can ever fit in between this feature table and the wall … Read More
DO: This is a wonderful display. One that is not only fully merchandised but invites customers to buy in multiples- a top, a jacket and pants. DON’T: Don’t leave a selling opportunity unutilized at any moment. What a waste of prime real estate!