As the holiday season nears, most retailers will be readying their seasonal decorations. To create a unique look custom tailored to your products, try using the very products you are selling to display– or take toy miniatures of it. Nothing is far fetched. I remember doing 64 themed trees one holiday season and each one was tailored to the retailers. … Read More
Do and Don’t: Is it Fall or is it Winter?
DO: A single idea is being sold to customers— that it is winter and it is time to buy winter basics. DON’T: Which season is it? Fall or the holidays?! This shop needs to sell only one idea at a time.
Do and Don’t: Holiday Displays
DO: A relatively inexpensive holiday display that maintains product and brand values. DON’T: Dollar store finds often work when integrated with other elements within a theme. However the example below of haphazardly hung garlands and mismatched bows serve to effectively devalue the store’s brand and merchandise.