MIRRORING is Easy and Effective

When I teach new fashion retailers how to create an effective display, I often default to the display technique called MIRRORING. This is easy to implement and is almost always fool-proof. Starting from the centre, simply create displays that ‘mirror’ the other side. Voila! Of course, also knowing the combination of face outs, side outs and folded merchandise immensely helps.

The Difference the Right Fixture Makes = SALES

By simply viewing the 2 displays of the same white vases, can you guess its value? When I asked my students at BCIT to guess product prices, they valued the white vases on the left to be about $30-50. When shown the picture on the right, they valued it much higher, at about $100 and up. To be honest, the … Read More

Drawing the Eye All The Way to the Back of Displays

It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to … Read More

How TRIANGLES helped this retailer achieve 118% Increase in Sales in January

Last week I showed you how triangles can bring interest and movement to an otherwise static display. This time, I want to show you the power triangles have in sales. The before photo on the top show the original way this product group was displayed, which is horizontally. When I implemented the triangle strategy to the same product and incorporating … Read More

The SHAPE that Sells

I love TRIANGLES. What is there not to love? I get shoppers eye’s excited by introducing movement to an otherwise static display. Triangles are not limited to an upward and downward movement as the case shown below. Triangles can also be implemented when products are on a single level. In this example, the apex is closest to the customer and … Read More

Colour As A Way to Get Customers To SHOP A DEAD SPACE

Still with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the … Read More

Great Way To Get Shoppers to view the entire display

Last week, I showed you how I used colour to get the EYE all the way to the back of the shop, and thus get shoppers to walk the entire store. Today, I want to show you a similar technique, this time within a display. Notice the use of colour blue in this set-up. Far afar, the eye will likely … Read More

Using Colour To Increase Sales

I thought to share with you a technique I use to get shoppers to the back wall. Thus far, it has always worked. This is easy to implement and shops do have items they can use to create this flow. The photo below shows a feature display up front. Notice the use of red in this display. Most eyes will … Read More

Colour Categories Work Very Well

I find that categorizing products, especially fashion, work very well by colour group. Women not only find this convenient, as we mostly buy the colours we usually wear, but also very appealing. There is something about colour organization that interests me and attracts my attention. All warm tones together and cool tones together. For small items like these jewelry, they can … Read More

Uhhh…Where are the products?

I understand theft can be a problem. However I also know that one of the best ways to deter theft is to greet the customer and have eye contact. However this does not explain why merchandising shelves with great poster graphics ready to sell, simply aren’t selling the very products they are trying to promote. Love the repetition strategy in place, like … Read More