Do and Don’t: Cosmetics is STILL a Mini Luxury, Isn’t It?

I subscribe to the belief that merchandise should be supported by the platform it is displayed on to ensure product values are uphelf and most of all, to make them appealing. Isn’t that what retailing is all about? Making things begging to be bought? DO: The right point of purchase display makes the difference between products sold right away and … Read More

Do and Don’t: Brand Names on Windows

Ever been tricked into entering a store thinking they’d have an item they really don’t? Doesn’t that just tick you off?! That’s what happened to me in this ‘don’t’ photo. DO: Brand names attract customer¬†attention. In this case, the Hunter brand is supported by the Hunter rain boots displayed immediately below the sign. This makes shopping easy by informing customers … Read More