DO: Mannequins showcasing the dress collection is fully supported by merchandise found adjacent to it, sharing the same colour story and similar styles. DON’T: A feature display such as the one shown on the mannequin sets an expectation that items similar to it can be found in adjacent units. However, in this case, the adjacent racks show casual T-shirts. Where … Read More
Do and Don’t: Product Adjacencies
DO: Single branded kitchen accessories easily prompt multiple selling. DON’T: Yes, both are for hygiene but one is for oral and the other for your shoes!