When displaying products, the most effective way I found is to show it “IN USE”. For example, the left photo shows dog clothes closets. However, very few if any, realize they are indeed- that. The moment the display is enhanced by showing the closets “IN USE”, an immediate connection is made. Passers-by would suddenly stop on their tracks and one can hear oohs, ahhhs and soooo cute(s), not to mention the number of photos taken of this display.
Showing Products IN USE Achieves Highest Sell-Through
