Retail’s Mantra: Sell One Idea at a Time

What A Wasted Opportunity.

Some retailers think that by placing everything in the window, customers will flock into the store knowing that they can find everything in there. Unfortunately, this is not the case. While viewing a window display, selling one idea at a time is more effective than showing a range of goods that have no relation to each other- such as fashion hats, bags and souvenir toys.

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