REPETITION Wins the Day!

Recently, I have worked more with popular price point retailers whose product size are small. Just think dollar stores and similar retailers. How can they create an effective display that elevates perceived product values while at the same time, create impact?
Thus was the case with this retailer right by downtown Vancouver. In their original display, they do show a variety of merchandise they carry, however it fails to create impact because of a lack of a unifying theme.
The new window I created with them uses the strategy called Repetition. This is an effective way to attract attention when showcasing small items. I also used colour as a unifying theme. This window was pretty effective that they sold out of some of the items displayed. Now, that’s what I call a window doing its job!

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