Many who know me know that there are 2 things I often do when in desperation. 🙂
Such as the case you see in the photo. Glassware are a challenge to display because of its lack of visual weight and colour. One has to give thought on how to display these items to draw attention to an otherwise not so exciting product. When these glassware were not moving as fast as the retailer wanted it to be, I applied my “double punch” strategy: the use of red to draw the eye and created a triangle shape from front to back. I also ‘capped’ the display with more red underneath the table, giving the display a frame. Result? They drew more attention and realized higher sell-through.

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