Product Intensity and Price Point Perceptions

I often see displays with much too low inventory levels. What is wrong with this? Well, while it offers little or no product credibility, it also fails to create an impact.
In the BEFORE photo, this shows a very nice tight grouping of a product category. However, because product intensity and the larger space this occupies, it fails to attract attention.
The AFTER photo groups this very same product story tightly into one table unit. We also filled in the display to convey abundance and the right product values.
Remember, the higher the intensity, the more popular the price points and the lower, convey higher prices.

Leave a Reply

Your email address will not be published.