Interior of store from front entrance

Whitehorse, YT
4000 SQ. FT.

• Update shop that was designed and built in 2007
• Attract new market demographics
• Review categories and eliminate non-performers
• Add new lines to reflect current market demands
• Test inclusion of mens clothing line

• Removed old enclosed gondola type floor units and replaced with single hangrail stands; changed some fixtures to open gondola design- thereby creating more open spaces
• Allocated space for seating where moms can leave children engaged with books and other activities; for men to comfortably wait while their ladies shopped
• Re-brand to a fresher look with wallpaper and new colours
• Re-brand logo to a more contemporary design that may appeal not only to women but also men
• Clean up window displays to allow for easy visibility

Before transformation

Before transformation

Before transformation

Before transformation

Proposed floor plan

Rendering of left side of store

Rendering of right side of store

New winter window display

New winter window display

New winter window display

New winter window display

New winter window display

New winter window display

Spring transformation

Spring feature table

Spring transformation

Spring transformation

Spring front window

Spring back window