Gift shop after transformation

Royal Tyrrell Museum
Drumheller, AB
1520 SQ. FT.

• Ease customer congestion and improve shopping flow during peak months
• Increase sales by presenting products by stories instead of by end use
• Create fixtures that showcase the products and support or enhance perceived value

• The amount of merchandise that was carried overwhelmed the space and not all product related to the museum’s core brand
• The selling space was also an exit point for museum goers regardless whether they chose to visit the gift shop or not

Proposed floor plan

Rendering of new store layout and fixtures

Fixtures before transformation

Wall before transformation

Fixtures before transformation

Floor fixture before transformation

After transformation

After transformation, view from entrance

After transformation, right wall and display

After transformation, table display

After transformation, table display

After transformation, floor fixtures

After transformation, floor fixtures