Drinkwater & Company

A beautiful shop with countless treasures, Drinkwater & Company just needed a review of their traffic layout and category placements. In the original layout, long tables that formed a tight grid failed to invite customers to shop the entire selling space. While most of their merchandise is categorized, this too benefited from the creation of tighter stories that have stronger impact.

BEFORE TRANSFORMATION

Drinkwater Bed Before

Drinkwater Before

Drinkwater Long Table Before

Drinkwater Asian Grouping Before

The new layout breaks up the long grid layout into smaller and more manageable areas. These sections are almost mini shops within the store and carries strong stories of Tuscan Afternoon, Asian Contemporary, Shabby Chic and Summertime Picnic.

AFTER TRANSFORMATION

Sales per transaction increased by 57% (from $24 to $42)

Drinkwater Asian Grouping After

Drinkwater Bed After

Drinkwater After

Drinkwater Shabby Chic After

Sales Results: Sales per transaction increased from $24 to $42 within the three months following the transformation.

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