Feature Table
TRANSFORMATION RESULTS
123% improvement in sales, 79% improvement in items sold
(measured one week after transformation)
LOCATION AND SIZE
700 Hamilton St. Vancouver, BC
700 SQ. FT.
GOALS
- To create an appealing selling space that gave visitors to CBC a place to purchase mementos of their CBC experience as well as logo’d merchandise of their favorite shows or radio programs
- The previous set-up failed to support CBC’s brand identity and the space looked very much like a temporary set-up. The goal of the transformation is to create a ’sense of place’ that enhanced brand image
CHALLENGES
- At times, the space is used as a studio, therefore all fixtures must be movable. Nothing that is permanently attached to the wall, floor nor ceiling
- What made the project a bigger challenge is not only the issue with fixtures but also the very limited budget they had for the project
Entrance view BEFORE
Entrance view AFTER
Re-merchandised DVD wall