Top view rendering of store from side entrance
TRANSFORMATION RESULTS
Average increase of 34% in sales 3 months following the shop transformation
LOCATION AND SIZE
Vancouver International Airport
Post Security International Terminal Building (D Gates Shop)
3000 SQ. FT.
GOALS
- Increase sales productivity of the selling space
- Create an appealing display for the gifts category to encourage multiple sales
- Increase conversion rates
CHALLENGES
- The location is non-high traffic; mainly used by connecting passengers who may not qualified to purchase from the duty-free store
- The main storefront faces an aisle and a wall with the passenger waiting area to its side
- The shop transformation budget is extremely limited and tear downs is not an option
Top view rendering of store from back
Top view rendering of store from back