I don’t normally buy toys. In fact, I can’t remember the last time I bought toys. But while in London fashion shopping, this store made it IMPOSSIBLE for me NOT TO BUY! I was engaged, fascinated, discovered a whole array of new toys, marveled at the 5 or more floors of PURE SPONTANEOUS FUN! Each floor had about 8 – 12 stations where all they do is get you to play. I watched in wonder as kids of all ages, with eyes lit up, their smiles wide, go from one experience to the next. See how can I NOT buy?