Are Shop Sightlines Compromised?
A client I worked with asked why their signature fixtures, in this case, a chuck wagon is not often shopped despite it being located in the prime centre of the store. I often get similar questions from retailers and I can somewhat guess the reason for majority of the cases. Just like Horse Creek Candy’s issue with their chuck wagon, the merchandise up front covers pretty much the rest of the fixtures and products. The solution is often simple, we moved tall merchandise to the back and shorter ones in front. In this case, we used risers to create a higher platform towards the back to guide the customers’ eye from front all throughout the fixture.