Look What They Did To This Wall!

do-wall2aA wall can be made into an effective Power Wall when displayed with a single category such as the Jeans wall at the Gap or Old Navy. This will indeed convey product dominance. However, sometimes, when merchandise is premium priced and intensity* becomes an issue, how does one create a wall that grabs attention without a large investment? This Louboutin wall achieves that goal quite well! The added whimsy embodies the brand while at the same time makes one curious enough to go in.
*Product intensity refers to the amount of product displayed in a given space. Lower price point shops have high intensity (like dollar stores) while premium priced ones have way less.

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