How high should displays be? At what level do they become ineffective? I am sure many of you will have differing opinions- some will say ‘well, it depends how high the ceiling is’, or ‘it depends how big the selling space is’ etc. But I think we will all agree the photo below shows this height for display is totally INEFFECTIVE. I even find it a bit on the ridiculous side. Customers do not: A. Walk with their heads tilted up that high. B. They normally do not expect to find merchandise right above their heads.