What do fonts and colours have to do with the message that retailers convey to their shoppers? Take a peek at the image shown. Who do you think is the target market? Gold lettering with a Middle Eastern flavour appeals to which segment of the market? What do you think are the price points? Now sure? Well so do many people who passed by the shop but never went in.
The redesigned name and logo using black font with an orange background now convey a clearer message, one of extremely popular price points.
This shop carries a lot of fun and inexpensive household goods ranging from appliances to home decor. Nothing is above $20! Can you see how their original shop name and logo failed to work for them?