What a great sign! Features and benefits of the product being promoted is listed in point form, making it easy to read. It also reminds customers that the product is only available at that specific store or chain. To cinch the deal, a appealing photo of the product reinforces the message being conveyed. Did you know that the more often a customer sees the product, the higher the probability of a sale? Using a photo of the very merchandise being promoted creates another layer of product exposure. Therefore incorporating product photo with your selling signs is an effective way to increase the likelihood of a sale.