I often see small businesses with their doors closed with a sign saying “I’ll be back…” While I comprehend the reasons behind closing the store for a few minutes break especially when hiring two shop associates during off times may not be financially viable for small businesses, I am not sure if its real implication is fully understood. The photo below illustrates just how much closing the shop, even for a short period of time can cost the business. I don’t only mean in lost sales but also in consumer confidence and business credibility. One may get away with 15 minutes, but I am not sure for periods longer than that..