I love how this display visually communicates SCENT

Scent is often a challenge with regards to visual communication. Most displays use graphics to convey the brand’s message. However the display below caters to customer needs instead. Most shoppers will purchase fragrance based on what scent they prefer rather than the image the brand promotes. In this case, the display above does an excellent job helping customers narrow down the scent to the ‘family’ the fragrance belongs to.

Do Scents

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