I often like this store’s windows. Not only are they executed flawlessly, I firmly believe they promote the very products they are selling. Their window displays also supported their brand ID and reflected their target market. Now, I am not too sure of what is being promoted.. Take a look at the image below. I am not sure what the message is. Is it to promote being environmentally friendly? I really don’t get the message being conveyed. Maybe its just me? Should they maybe have text on the window indicating their display direction, maybe something to do with sustainability? I’m sure it took special effort to create the cardboard ‘art’ piece. Just not sure about the uneven painted surface, poor finishing and lack of attention to detail. Can’t wait to see the next window, I hope they go back to their usual casual elegance.