How does one choose the best logo or stylized font for their shop name? Well, this depends on your target market, price points and product selection. For example, the top image show a small puppy with a pink background and a fun font type. What type of pet shop do you think this image conveys? Who do you think are the target customers?
Believe it or not, this store specializes in dog clothing in a wide range of sizes, not to mention the harder to find large breed sizes. The original design fell short of conveying this while the new look invited not only a wider range of customers but also conveyed the message that they carry a wide range of goods at popular price points.