I firmly believe in showing customers the benefits they derive when purchasing an item. To test this, I went on ebay and purchased this Burberry bag for $100. Yes, I know this is a good Burberry because I just saw this exact unpopular style at the outlet. The very day it arrived, I posted the bag on ebay. The only difference? I uploaded a lot more images of the bag with a magazine ad for Burberry as a background. You know, to show potential buyers the VERY REASON they want a Burberry – and that is, for prestige and the lifestyle they aspire to. Result? Sold to the highest bidder for $235. Not bad for a few hours work!