Help Customers Understand Your New Product Offerings

Nowadays it is easy to find foreign retailers amongst our neighborhood shopping areas. However, some of the products they sell are not necessarily popular locally nor familiar to shoppers.
For example, this featured retailer carried office and school supplies. If you are Asian, you would know what variety of notebook paper sizes these binders are for. However, if you have lived in North America for many years like I have, you would even wonder why some products are carried when one cannot use them here.
Solution? I suggested to the retailer to merchandise the corresponding sized papers within the same unit the binders are displayed.
Result? Everyone now knows what these products are for!


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