The feature display plays a crucial role in not only presenting the shop’s newest offerings or to establish fashion dominance over the latest styles, it also serves as an invitation for passers-by to come in. Having a feature set-up right by the entrance is a strategy commonly used by retailers as it have been proven time and again to work. So it comes as a surprise when the very thing a feature display is supposed to ‘feature’ is absent. Did someone just forget to merchandise this unit? It couldn’t be an issue of security as a sales associate is always right by this unit the both times I walked past this shop.