As more retail experts agree on experiential retailing as a means to grow your business, one of the key elements in all my new designs is what I call the ‘SHARING WALL’. I devote a small space, usually a corner or a portion of a wall where I place something fun or unusual that will attract attention to the point that people will want to take selfies and share them on social media. In this example of a gift card lounge, the addition of a gigantic teddy bear attracted people both young and old to take selfies with it. In every selfie, branding logos can be seen flanking the bear. A win-win for both the retailer and the customer!