Saw this set up while walking around Heathrow Terminal 5 in London. This is a simple pop-up concept in the middle of the hallway, however it is far from the regular kiosk we normally find. Fixtures used create an immediate impact on the atmosphere of the selling space. Additional lighting on the individual shelves highlight product that regular hallway lighting cannot begin to accomplish. The open layout catches the meandering customer without realizing they are already in the middle of a display. What a great retail space. Well done!