Endcap Display Strategy Catches Customers’ Eyes

I like how this endcap display catches the eye. A video monitor showing product features and advantages promote the merchandise. The way this unit is merchandised, customers are silently invited to purchase the large sized item since they are easier to grab. Smaller sized merchandise are correctly displayed at eye level, however the higher ones make it difficult to reach. The OCD in me makes me want to face out the two bottles up top to face front. 🙂

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