Drawing the Eye All The Way to the Back of Displays

It is fairly common to see products displayed upfront realize higher turnovers. This is just natural as most customers’ arms can only easily reach so far. One way I encourage them to reach further out is to draw their eye back and up (see arrows) by building the display higher and at the same time, this makes it slightly easier for them to pick the item up. You will find your staff will have to replenish displays more often not only for the merchandise nearest customers but also those at the back.

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