When creating displays that promote the idea of holiday gift giving, the best way to convey this is using materials that evoke the spirit of the holidays. This is true with the window display above. However, it is also imperative to keep in mind that the products must be the one grabbing customer attention rather than the holiday decorations. After all, it is the products we want to sell. Keep products closer to eye level is one way of addressing this window, while another is to simply use smaller materials– one that is to scale with the products.