Do and Don’t: Windows Deserve Respect

Windows are there to SELL to customers. They are usually the first thing customers see and therefore, the start of a selling process. Placing inventory boxes or garbage right in this location just because there is room, is counter productive to what the store is trying to achieve.

DO: Allocating space around a display builds both business and product credibility. It enhances the perceived value of the products displayed and gives it the respect it deserves. This window effectively conveys this to customers.

DON’T: AVOID placing items that do not belong in a shop window! What an otherwise is a beautiful and eye catching display is ruined by the inventory boxes behind the display and the garbage adjacent to it.


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