Do and Don’t: Window NO NOs

When small stores need the window space to merchandise products for sale, one way to create this set-up is to group things by colour within a category to make it look like products belong in a single theme.

DO: With multiple items from different suppliers, this window still maintains its integrity simply by being grouped by colour. The large clear vases on the right most of the top table was filled with coloured water that matched the overall colour theme.

DON’T: Avoid displaying item together that have no relation to its use. For example, footwear with Canadiana souvenirs, or baseball caps with formal wear brooches together¬†in one window.

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