Do and Don’t: Window Message

DO: This is a great window display promoting men’s leather jackets. The store layered the exact same message three times in a single glance- front window graphics, the mannequin and the large poster behind. This achieves greater impact. Besides, it is always more effective to tell one story at a time. DON’T: The mannequins and graphics on the glass promote back to school clothing. However the large graphics behind the mannequins show a more format approach. –a woman in a tux and a man in a suit, mixed messages anyone?

2 Comments on “Do and Don’t: Window Message”

  1. Its really nice Blog. Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales.

    Display fitting

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