Do and Don’t: Valentine Window Display

I realize that not all retailers can afford to hire professional visual merchandisers to do their window displays all the time. This is just fine, when having the right foundation (in this case, fixtures) and by applying some shape to the set-up can go a long way in creating an eye catching display.
DO: (Above)

1. Nesting tables set a good foundation that creates interest in a display.
2. The products placed from top to bottom invites the eye to view the entire display.
3. The diagonal line created by the bags provide eye direction.
4. The backdrop stops the eye from meandering elsewhere.
5. The strong use of the colour red cannot help but stop the eye.

DON’T:
1. Half hearted attempts at this Valentine display fail to attract positive attention.
2. The sparse merchandising and haphazardly placed merchandise look extremely unprofessional and thus, devalue the products.
3. There is really nothing that attracts the eye to this low display. Eye level is really the interior of the shop which just adds to visual clutter.
TO DO THEMED WINDOWS WELL, YOU GOTTA DO IT LIKE YOU MEAN IT

Leave a Reply

Your email address will not be published. Required fields are marked *