DO/ Better Display: This is a better display compared to the one below. Taller items are easily reachable and there is less of a negative space in between displayed products. DON’T: Notice how the smallest items are displayed on the lowest shelf? This makes it not only difficult to view, but also hard to reach. One practically has to crouch down for a closer look. In this case, there is also too much of a negative space between the lowest shelf and the one above it, making the fixture overwhelm the actual display.