Do and Don’t: The Right Fixture

DO: High price point merchandise should be given its due. In this case, each item is given its own display space to convey its value. DON’T: The very same items are displayed in warehouse like fixtures. Not only that, there is way too much merchandise intensity. This display fails to support product values. FYI these are mango wood items accented wuth bronze, silver or gold foil sheets.

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