DO: Keeping some areas dark in a window display draws the eye to the bright spot–or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle.
DON’T: Keeping the store dark is just bad for business.
DO: Keeping some areas dark in a window display draws the eye to the bright spot–or wherever the retailer intends to draw attention upon. In this case, to sell a specific lifestyle. DON’T: Keeping the store dark is just bad for business.