DO: Make it easy for customers not only to buy but also understand your groupings. By displaying products with the same end-use, in this case a dressy clutch bag with coordinating accessories, it silently sells to customers a one stop shop for their special occasion needs. DON’T: Can this be anymore confusing?! Evening jewelry merchandised alongside an everyday bag; evening clutch bags with everyday wallets immediately below it. Is this how customers will wear them?