Merchandise platforms display what the store desires to promote that particular time. It is meant to show a select few items to entice customers into the store. Display platforms are not meant to be used a mass merchandising units or spaces. This is a place to convey a quick message to passers-by highlighting select products. Mass merchandise presentations are better done inside the shop where customers may be more comfortable taking their time to select products. Using the front entrance display platform to showcase the entire store’s shoe selection is not ideal.