One of the key trends for retail is CUSTOMIZATION. This ensures that a customer has reason to not only visit your shop but also PURCHASE. Their preferences are taken into account and thus PERSONALIZES the product. The example here is of a Dolce and Gabbana shop in Las Vegas Caesars Forum. Pick a pair of white sneakers and an artist will hand paint images you like, creating a one of a kind item made especially just for you!
CUSTOMIZATION: Getting Shoppers to Buy Now
