Colour As A Way to Get Customers To SHOP A DEAD SPACE

Entry Gift WallStill with the theme of colour, this time, I used it to get shoppers to visit a challenged area of the shop. When the core products are housed in the opposite end of the store, peripherals need to be strongly presented. In this case, I used my favorite traffic stopping colour of RED to attract attention. Not shown in the photo is the red low cabinet in front that nicely finishes the red ‘corral’ I built around the peripheral gift category.

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