Clearing Obstruction Yielded Highest Sales

How does one get customers to shop the entire selling space? Could it be as simple as moving obstructions out of the way? YES! In the ‘after’ photo, we simply moved the tall greeting card units to the side, near the cash wrap section. The space now becomes open and inviting. The bench in the middle was placed to ‘park’ the men while ladies perused through the many interesting shop offerings. This shop achieved November sales higher than any of their holiday sales in previous years. (We also created better categorization and moved the cash desk back.)¬†

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