Innovate Using Proven Techniques

SEASIDE RETAILER JAN 2022 Being a retail merchandising consultant for many years, I have come to realize that success comes to retailers who innovate while at the same time, apply the tried-and-true techniques to the new ideas they present. “The Dictionary of Retailing and Merchandising” defines store atmospherics as “external factors from the environment that are designed to establish a … Read More

Keep the Spotlight on your Products

This holiday season keep the spotlight on your products. Here’s an example from a coffee shop project. Yep, that’s coffee beans in the small bags. Can you imagine that glorious coffee aroma? Simple yet effective way to support your merchandise while promoting the season.

THE Binder

After 10 long years, I was finally back in Campbell River last month and was able to stop by and say hello to my past client Ocean Pacific Marine. I met Vicky McNeil who was one of the associates I worked with at that time to transform their store. She whipped out THE BINDER (lol) as most of my clients … Read More

Join me, April 14

https://www.linkedin.com/embed/feed/update/urn:li:share:6781074461744607232

Quick Tips to Boost Post Holiday Sales

While in Manila for a Silent Selling workshop, I was asked for some quick retail tips to boost sales. I am sharing them with you in hopes you can pick something up to implement in your store. https://youtu.be/WSgkzL6Uyws

Do You Find the Holidays Overwhelming?

When creating displays that promote the idea of holiday gift giving, the best way to convey this is using materials that evoke the spirit of the holidays. This is true with the window display above. However, it is also imperative to keep in mind that the products must be the one grabbing customer attention rather than the holiday decorations. After … Read More

Ready for the Summer Selling Season

3 days of visual display & merchandising strategy implementationcompletes Nk’Mip Desert Cultural Centre’s Coyote giftshop’s transformation. Many thanks to the retail team and it was indeed such great pleasure to work with you all! #Nk’Mip #Coyotegiftshop @Nk’MipDesertCulturalCentre #OsoyoosIndianBand #Osoyoos

Sustainability is a Consumer Value

I’ll let you in on something a lot of people don’t know about me. I LOVE TREES! In fact, I love everything about them. I love being amongst them, breathing various forest scents and most of all, I love to close my eyes while in the midst of trees and hear their leaves ruffle. Therefore, when it comes to building … Read More

Inattention to Detail: Aren’t these Fendi Glasses?!

A sign is supposed to provide customers with an expectation to find specific products housed within the unit. Isn’t it? I feel bad for Fendi as their products are not properly signed and thus, lost a marketing / selling opportunity.

Consistency in Signage Equals Sales

From Exterior Poster Sign, to Windows to Interior Selling Signs, this is a WOW! Talk about successful layering of the store’s message- I like how the sign hierarchies are fulfilled.