For a change, this week I would like to share with you an article I wrote for Seaside Retailer I thought you may find relevant. As many of you are souvenir shop or gift shop owners, here are examples of retail story telling that will resonate with your customers and hopefully drive sales. Here’s the link to the article or … Read More
J is for JUMBLE DISPLAY
Honestly, I am not a big fan of Jumble Displays though I understand that this display strategy plays a role in getting customers to shop. When the message is one of extremely popular priced items then it becomes appropriate to use this display method. Oftentimes, a store may wish to drive traffic through loss leaders that entice shoppers through its offer of … Read More
Illumination
In-store Lighting plays a crucial role in selling. I use Lighting as part of my arsenal in getting shoppers to buy. How? I apply at least a couple levels of lighting whenever possible. The brightest is reserved for my focal points. These are places I want shoppers to first notice when entering the selling space. Almost always, these areas tell … Read More
G is for Grid Layout
I must say, the Grid Layout is one I often see used by large format stores. In fact, some smaller stores still use this type of layout. A grid layout is characterized by columns and rows all arranged in an orderly fashion. Shoppers prefer this type of layout when buying functional items. Hence, you will see supermarkets, bookstores, hardware stores, … Read More
F is for FOCAL POINT
What is a Focal Point and what role does this play in influencing shopping behaviour? A retail focal point is a place where we would like shoppers’ eyes to stop. It gives them an idea of what to expect to find inside the store, or in other cases, within a particular section of the shop. In essence, a focal point is … Read More
E is for Emotional Engagement
The goal of any retail store is to engage its shoppers. Emotional engagement is key to sales. Without this, it will be a challenging task to get shoppers to buy unless it is only for function that customers are looking for. We know for a fact that shoppers buy products based on how they feel about the item. Therefore, providing … Read More
D is for Direction of Traffic
SPRING TIME CHECKLIST FROM A to ZNow that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas … Read More
Retail IS Detail
KUDOS TO COMBINGI couldn’t resist but take a photo of this store as I walked by it. Right by its front window, is not an elaborate window display, but rather, just their usual product merchandising. However, what makes their usual merchandising eye-catching is how ‘unusually’ beautiful it us! Not unusual for them perhaps, but for most of the clothing stores … Read More
C Stands for Category Adjacency Layout
SPRING TIME CHECKLIST FROM A to ZNow that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas … Read More
B is for Branding
SPRING TIME CHECKLIST FROM A to ZNow that our communities are starting to ease into more openings, I thought some retail tips and strategies to capture your returning shoppers may be helpful. I will take the next few weeks to go through an A to Z list of things for you to consider. Hope you can glean a few ideas … Read More