BUSINESS ESSENTIALS KIT
There are good resources that provide background theories on how to run a successful retail shop, but how do you actually implement these theories and practices? My Business Essentials Kit aims to provide you with the basic how-tos of establishing a good foundation and a step-by-step blueprint for your retail enterprise.
Apart from product selection, buying and merchandising, you may find yourself having to juggle marketing, sales, operations, human resource management, accounting, receiving, pricing, loss prevention, store design, shop layout and displays; and I am sure a good number of other tasks such as putting fires out on a regular basis.
Let the Business Essentials Kit help you tackle the key day to day issues of retailing. Comprising of 5 modules, pick and choose the ones you need to complement what you already have or take advantage of the entire kit for the most cost-effective and productive way in setting your foundation.
Hiring, Training and Coaching: Customer Service & Building Lasting Relationships
Successful staffing and customer service go hand in hand. This module will ensure the proper standards are set with clear communication to ensure everyone's on the same page. From recruitment to building leadership skills, this module includes content on recruitment and sourcing, the interview process, building a new employee package, including an employee handbook, corrective action plans and performance evaluations.
Shop Operations and Manager's Log
Retail operations deal with the day to day running of the business, essentially all the tasks that keep the enterprise going. Aside from managing financials, there's also the matter of evaluating the overall state of a business and how to use that information to guide strategic decisions. As well, having systems in place to keep track of sales performance and employee activities will keep things running smoothly. This module includes content such as cash desk procedures, reducing shrinkage, shipping and receiving activities, sales plans, scheduling and store associate files.
It's more than just bringing in goods to sell. Use your store layout to guide your merchandising decisions, implement silent selling techniques and focus on the nuances of your inventory to keep sales consistent. The module will help you develop an inventory and merchandising plan that includes budgeting, a sales calendar with targets, along with resources on sourcing and presentation guidelines for visual merchandising.
Marketing and promotions play an important role in getting someone into your shop. They are the engine that drives customers to purchase from one store and not the other. This module will dive into the strategies as well as initiatives to implement in a marketing plan or calendar. Other content includes campaign logistics, marketing materials, signage and templates.
Loss Prevention is an issue that most retailers contend with and an undeniable occurrence. What can we do to minimize it's effects while keeping the operation open and welcoming? This module covers risk assessment, internal and external threats, write-offs, shipping and receiving and systems to monitor activity.